DEFINITION: similar to a ''buzzword'' but with more impact, more heft, more ''je ne sais quoi''...
BUZZWORD: https://en.wikipedia.org/wiki/Buzzword
BUZZAWORD: https://en.wikipedia.org/wiki/Buzzaword
A buzzaword is a word or phrase that becomes very popular in the media and often originate in neologisms such as cli-fi. Buzzawords are buzzwords that help people "think outside the box."
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